If you have heard people raving about email marketing, it’s not just hype. Email marketing works and here are some benefits of email marketing below.
Benefits Of Email Marketing Explained
1. High Return On Investment (ROI)
Email marketing has the highest ROI of all digital marketing channels, including social media. It pulls in a massive 4400% ROI. For every $1 spent, you get $44 back.
2. Control Of Your Message/Newsletter:
With email marketing, most of your subscribers will receive your message/newsletter. Unlike social media, where only a small portion of your audience gets to see your message in their news feed.
3. High Conversion Rates
Here’s another win for email marketing. It outperforms social media in conversion. Emails lead to 3x more purchases than social media. Also, it’s customer acquisition rate is nearly 40 times that of Facebook and Twitter combined.
Basically, email is a customer acquisition genie and a sales conversion machine. Indeed, it’s the workhorse of the internet.
4. Your Email List Is An Asset
You don’t own the list of your social media followers. If you’re de-platformed from a social media network, or your group is banned, you lose the contact details of your followers. If your entire business is built on that social media network, your revenue will take a big hit.
But your old trusty email list stays with you for life, especially if you treat your customers well. Whatever your business model is, you will always be at an advantage if you're building your email list.
5 Lead Nurturing
You can nurture leads with ease using emails. Here’s the deal, most persons that see your ads will not buy from you at that moment. Most persons that visit your website are not going to buy from you on their first visit.
You’ll have to reach out to them multiple times. Trying to do this with ads is not cheap, but if you have your prospective customers’ email address, you can begin to build a relationship that can lead to them buying from you.
6. Build Customer Engagement And Loyalty
Do you remember the saying, “Out of sight is out of mind.” Well, it’s true. As a business owner, you don’t want your business to be out of sight of your customers. So what do you do? Maintain contact. Keep in touch with emails. Consistently keep in touch with your customers. It is easier to sell to your existing customers than selling to people who have never used your products.
Email is so effective that even Facebook, Twitter and LinkedIn send emails to users to get them back on the platform. And the more you’re in touch with your customers, they’ll be more willing to stick with your brand and spread the word to their friends.
7. Research
Using emails, you can get to know more about the pain points or new challenges that your customers are facing. This information is gold to you as a business owner because you don’t have to scratch your head thinking about what your next product line will be.
Armed with this information, you're going to produce or promote products that your customers actually want, not what you think they want.
8. Automation
Email marketing allows you to automate some of your marketing tasks. Such tasks include your email marketing software automatically sending welcome messages to new subscribers.
And automatically sending emails you have written earlier (called autoresponders) to your subscribers. The autoresponders may be a series of promotional emails that get your recent subscribers to buy from you. That’s revenue coming in for your business without any active effort from you.
9. Integration With Other Marketing Channels
This is another cool thing about email marketing. It can be integrated with other forms of digital marketing for maximum effect.
Whether, you own a blog, YouTube channel, or you’re running Facebook ads or any other ads, you can always blend it with email marketing.
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